UGC Agency for Brands That Need Fresh Ad Creative Every Month
We source and vet the creators, write the scripts, run production, manage revisions, and hand you ad-ready files. You approve concepts and upload.
What our UGC content agency delivers
Built for DTC and ecommerce marketers in beauty, supplements, apparel and home goods, and for app and SaaS growth teams whose creative has gone stale.
Creator sourcing and vetting
We match creators to your product category, audience and format, then vet them on what actually matters for paid social: on-camera delivery, shooting environment, lighting, audio, reliability on deadlines and willingness to reshoot. You see profiles and sample footage before anyone is booked.
Scripting and concept development
We write the hooks, angles and scripts. Concepts are built against your offer, objections and competitor creative, not handed to a creator as a loose brief. You review and approve concepts before shooting starts, and we keep a running record of which angles you have already run so batches do not repeat themselves.
Production management
Briefing, shipping coordination, shot direction, deadline chasing and quality control sit with us. If footage comes back unusable, we handle the reshoot with the creator directly and you still get your batch on time.
Editing and revisions
Every concept is delivered edited and ad-ready: captions, hooks, pacing, sound, cutdowns and aspect ratios for the placements you run. Revisions are handled as defined rounds against the delivered cut, not as informal back and forth with a creator you have to manage.
Delivery, volume and formats
You get raw creator footage plus edited variants, in vertical and square, with hook variants and length cutdowns per concept. Formats and creative direction differ by platform, so we brief separately for TikTok UGC ads and for UGC for Meta ads rather than resizing one master file and calling it a variant.
How the managed process runs
Step 1 — Kickoff and creative direction
We go through your product, offer, current top and bottom performing creative, audience objections and what you have already tested. Output is a creative direction doc and the concept slate for month one.
Step 2 — Creator sourcing and casting
We cast against the concept slate rather than filling a roster first. More on how we run creator sourcing and vetting. You approve the shortlist.
Step 3 — Scripting and briefing
Scripts, shot lists and creator briefs go out with your approval already in hand. Product ships, shoot dates are locked, and we hold the deadlines.
Step 4 — Production and quality control
Footage comes back to us first. We check it against the brief, request reshoots where needed, and you never see a take that missed the direction.
Step 5 — Edit and delivery
Concepts are edited into ad-ready cuts with hook and length variants, then delivered in a single organized drop.
Step 6 — Revisions and next batch
You send notes, we turn revisions, and the next month's slate is built off what performed. Winning angles get iterated, dead angles get replaced.
Managed agency, creator marketplace or sourcing freelancers yourself
| Managed UGC agency (us) | Creator marketplace | Sourcing freelancers yourself | |
|---|---|---|---|
| Creator vetting | Cast per concept, screened on delivery, shooting conditions and reliability, with sample footage approved before booking. | Self-serve profiles and ratings. Quality is discovered after you have paid and waited. | Whatever you can assess from a DM and a feed. |
| Creative consistency across batches | Same team, same creative direction doc, same QC standard every month. | Varies by creator and by order. Each batch resets. | Depends entirely on who was available that month. |
| Scripting and concept ownership | We own hooks, angles and scripts, approved by you before shooting. | You write the brief. The creator interprets it. | You write the brief, the script and the shot list. |
| Revision handling | Defined revision rounds against the delivered cut, reshoots arranged by us. | Limited revisions, often one, negotiated per creator. | Case by case, and reshoots usually mean paying again. |
| Coordination load on your team | Approvals only. Concepts in, files out. | You brief, chase, review and consolidate every creator. | Sourcing, contracting, shipping, chasing, editing and filing. |
| Usage rights and whitelisting | Paid usage and whitelisting handled in the creator agreement up front. | Extra licence fees, often per creator and per term. | Negotiated individually, and frequently missed until an ad is already live. |
| Production ceiling | Creator-shot UGC through to studio-shot branded video in house. | Phone-shot creator footage only. | Limited to what each freelancer can shoot at home. |
Managed UGC agency (us)
- Creator vetting
- Cast per concept, screened on delivery, shooting conditions and reliability, with sample footage approved before booking.
- Creative consistency across batches
- Same team, same creative direction doc, same QC standard every month.
- Scripting and concept ownership
- We own hooks, angles and scripts, approved by you before shooting.
- Revision handling
- Defined revision rounds against the delivered cut, reshoots arranged by us.
- Coordination load on your team
- Approvals only. Concepts in, files out.
- Usage rights and whitelisting
- Paid usage and whitelisting handled in the creator agreement up front.
- Production ceiling
- Creator-shot UGC through to studio-shot branded video in house.
Creator marketplace
- Creator vetting
- Self-serve profiles and ratings. Quality is discovered after you have paid and waited.
- Creative consistency across batches
- Varies by creator and by order. Each batch resets.
- Scripting and concept ownership
- You write the brief. The creator interprets it.
- Revision handling
- Limited revisions, often one, negotiated per creator.
- Coordination load on your team
- You brief, chase, review and consolidate every creator.
- Usage rights and whitelisting
- Extra licence fees, often per creator and per term.
- Production ceiling
- Phone-shot creator footage only.
Sourcing freelancers yourself
- Creator vetting
- Whatever you can assess from a DM and a feed.
- Creative consistency across batches
- Depends entirely on who was available that month.
- Scripting and concept ownership
- You write the brief, the script and the shot list.
- Revision handling
- Case by case, and reshoots usually mean paying again.
- Coordination load on your team
- Sourcing, contracting, shipping, chasing, editing and filing.
- Usage rights and whitelisting
- Negotiated individually, and frequently missed until an ad is already live.
- Production ceiling
- Limited to what each freelancer can shoot at home.
The difference is not the footage, it is who carries the creative thinking and the coordination when a creator goes quiet three days before your launch.
Engagement structure and what a monthly slate includes is on the UGC pricing page.
Book a callIn-house video production when creator footage is not enough
Most UGC shops stop at what a creator can shoot on a phone. We run our own production, so the ceiling moves with the brief.
Creator-shot UGC
Phone-shot, first-person, native to feed. This is the volume layer: testimonials, unboxings, problem and solution hooks, day-in-the-life, application and routine footage. Use it for prospecting, hook testing and constant creative refresh on TikTok and Meta.
Hybrid edits
Creator footage combined with product macro shots, motion graphics, captions, b-roll and sound design produced by our team. Use it when a creator take is performing but needs demo clarity, offer framing or a stronger opening two seconds, and for app and SaaS ads that need screen capture cut against a real person talking.
Studio-shot branded video
Directed, lit and shot in house with talent, product styling and a full edit. Use it for launches, hero product pages, retargeting, brand-led placements and anything where phone footage undercuts the price point you are asking people to pay.
Rights are scoped at the start, including paid usage and running ads from a creator handle. See whitelisting and Spark Ads.
Who this UGC marketing agency is built for
DTC and ecommerce brands
Beauty and skincare, supplements, apparel, home goods and other physical product categories where the ad account eats creative faster than the team can make it. Category-specific formats and compliance sensitivities are covered on the verticals we work in page.
App and SaaS growth teams
Teams running paid social for install or trial volume who need real people talking about a product that lives on a screen, plus the screen capture and motion work to make the value obvious inside eight seconds.
Teams already running paid social at volume
You are spending, your winners are fatiguing, and your bottleneck is creative supply rather than media buying.
Teams that tried marketplaces or self-sourcing
You have the receipts: inconsistent quality across orders, briefs interpreted loosely, revision friction, and hours of coordination that never shows up in anyone's job description.
UGC agency FAQ
Get your next month of UGC into production
Bring your current creative and your next launch date. We will tell you what the slate should be, which formats to run where, and whether creator-shot footage or studio production fits what you are selling.
Book a call